Ideas are the future of the supply chain.     They deserve good treatment.

Bruce Butler Marketing dedicates itself to testing new business ideas, while they're still ideas, and helping turn the good ones into profitable products and services -- quickly and cost-effectively. 

Our supply chain client list includes TransCore, TripPak Services, PeopleNet, @Road, RMIS, and The Transportation Intermediaries Association, as well as freight management companies like FDSI and Lean Logistics.

We serve our clients with hard core research, market analysis, revenue and cost forecasts, and thorough business, marketing, and promotion plans (formal or informal).  We identify and enlist partners and vendors, when needed.

Before forming this consultancy, Bruce Butler was Market Development Manager for DAT Services during its explosive growth in the 1990s.  Prior to that, for 15 years, he led successful product development and marketing initiatives at Congressional Information Service, Lexis-Nexis, and Standard & Poor's.